An exciting addition to the International Sports Village in Cardiff Bay, Cardiff International White Water (CIWW) is a dedicated closed water rafting centre.
Cardiff Harbour Authority approached us with a brief to capture the essence of the soon to be opened centre. It had to be exciting and bold, this wasn't just another civic amenity, this was going to be one of the most successful visitor attractions in South Wales. With that in mind the branding for the centre had to convey something dynamic, almost theme park like, to give it a real sense of excitement and exhilaration. After all, this was going to be one of only two dedicated white water centres in the UK at that time.
Our concept was simple. This place is fun and seriously exciting, it should come with a warning! The bi-lingual logo design said it all - Warning! White water / Rhybudd! Dwr gwyn. And the marketing team at Cardiff Harbour Authority loved it.
There were numerous areas of promotion within this project and this was a POS leaflet dispenser designed by Octopus Creative. Combining the lo-fi, grungy water spray brand with the dynamic photography supplied by our client this point of sale system wasn't going to be missed by visitors. The unit design also held A6, concertina folded, leaflets (printed in both Welsh and English). Perfect for visitor's pockets!
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