The National Museum is a free, public museum and art gallery based in the heart of Cardiff in Wales.
Keen to improve the footfall from the busy foyer of the museum to the cafe and also direct visitors to the downstairs restaurant area, Octopus were asked to try and alleviate some of their branding woes with each food outlet. Crucially to this project, any modifications made to each area had to be of a portable nature (and not affect the integrity of the museum's Listed building status in any way). The Oriel Fach and Oriel Fawr rebrand also had to fit within the National Museum of Wales' current strict guidelines.
After an onsite visit to determine available spaces, measure potential menu panel areas and conduct a feasibility study we provided the marketing team at the Museum with a complete concept for the new brand of both the cafe and restaurant area together with a range of proposed display systems.
Each food outlet received a completely bespoke set of graphics. The cafe area used portable pop up displays, cafe barrier systems and high impact vinyl window graphics to help attract visitor attention. The food serving area had a bespoke metalwork frame built to house the menu board. This integrated with one of the existing serve over counters ensuring no part of the museum interior was affected.
The restaurant area employed directional signage on the approach from the Museum's entrance, along with a large branded wall graphic above the main stairs. Hard to miss the restaurant now. Within the restaurant itself new menu panels and serving area graphics were used together with fridge display units, shelf sliders and vinyl logos for the windows and walls. We also printed table menus for the restaurant to complete the new look.
We managed the supply and fit of all graphics on site ensuring everything ran smoothly for the Museum during the re-fit process.
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