The Wishing Tree was an independent shop retailer based in the Castle Arcade, Cardiff.
We'd recently completed some creative work for a fellow trader in the arcade, Funky Monkey Feet, and they recommended our services to the owner of this new gift shop. How nice of them.
As a new business we understood that The Wishing Tree was working to a budget and that their marketing spend had to go a long way. However, that didn't mean we needed to make any compromises on the delivery of our creative ideas.
Effective branding always starts with a good logo design. If it's well considered it'll be flexible enough to be used across a range of marketing materials. And that's precisely where we were able to work efficiently within the owner's budgets. Once the initial logo concepts were agreed we were able to utilise the same brand across the bespoke shop signs, printed stationery and printed shop bags. A bit of forward planning at the start of a project always helps relieve spending headaches later on!
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