120 page printed All Swim catalogues Catalogue introduction section
Content page detail Poolside Fun section page detail

All Swim

Occupying a substantial showroom in Cardiff, All Swim are a leading retailer of swimming pools, hot tubs, swim spas and accessories.

And with that large showroom comes a continually growing amount of pool products and accessories. All of which have to be meticulously included in a catalogue design, sent out to a database of over 6,000 loyal customers.

Having used the same designers continuously for eleven years it was an understandably nervous time when they announced a change of career direction. Other design agencies were a complete unknown to All Swim's staff and these types of projects require intense workloads and a firm understanding of a client's products and services. A good, close working relationship is always crucial.

Thankfully, the All Swim team were pleased with the new direction Octopus Creative took the new catalogue in and we've since been asked to work on two more (we must be doing something right).

Currently standing at a 128 pages this project keeps us busy! We're up to speed with a lot of typesetting and layout best practice in Abobe InDesign though, so we make short work of creating fresh layouts. It also means that unpredictable, and often last minute, new season products can be incorporated quickly into the new layouts before hitting print deadline.

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