Offering indoor surfing, family rafting and an air trail zip line Cardiff International White Water Centre is the perfect place for adventure lovers.
And getting those adventourous people to the centre was a crucial part of the White Water Rafting Centre's brand strategy. Any opportunity to guide potential visitors to the centre was a must. Having approached Octopus Creative for the initial logo design for the new centre we were an obvious choice for carrying that branding through to the various sites they had lined up for advertising.
We extended our grungy, water sprayed theme and created simple, striking messages to capture visitors attention using the facilities and help the centre cross sell it's services. CIWW supplied all the professional photography and relevant translations and work for the project included bilingual lamp post banners, bespoke PVC and mesh banners for perimeter fencing and bench ends that were displayed throughout Cardiff city centre.
All banners were produced using a specialist mesh material, allowing the wind on the outdoor site to 'blow through' the banners, ensuring minimal material wear and fixing damage to the facilities.
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